Coen Wirtz

Much of our behaviour is determined by our moral values, by what we consider right and wrong. We also project these moral convictions onto others, because we regard them as absolute and universal truth. My research focuses on the influence of moral convictions and judgements on the perception of others and on our social behaviour. For example, I investigate whether we can change opinions and behaviour by appealing to individuals' moral values.


I think it is important that we engage with many different people and share our knowledge with them, so that we can help solve important issues.

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