Scientific research is the basis of our work

Our knowledge and advice are always based on scientific research. We are up to date with recent insights and theories in the field of psychology and economic behaviour.


We use these insights in all our advice, and the interventions we design together with you. We know that each situation is different. Therefore, testing the effectiveness of interventions is as important as the underlying scientific basis.


Our activities
We work on our mission in the following ways:

  • We conduct independent research on topics we ourselves find important.
  • We conduct research together with other organisations.
  • We inspire people through lectures, workshops and courses.
  • We advise on the possible motives behind behaviour and how to change behaviour.

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