At the knowledge center, I apply scientific insights to provide practical solutions to societal issues. My primary interest lies in understanding the choices people make. Behavioral issues related to sustainability, health, and finance particularly capture my attention. By gaining insight into the underlying processes of human behavior, we aim to understand this behavior and, if necessary, influence it. We do this by developing interventions that effectively impact behavior. How rewarding it is when an intervention ultimately contributes to promoting—or even inhibiting—specific behaviors!
By answering communication issues from a behavioural science perspective, I hope to make a positive contribution to our society.