At the knowledge center, I apply scientific insights to practice. This ensures that I can contribute to socially relevant issues, which is what I like most about my job. I would like to know why people make certain choices. Behavioral issues related to sustainability, health- and, finance behavior attract my attention. By gaining insight into the underlying processes of these behaviours, we try to understand behavior and adjust it if necessary. We do this by developing interventions. How wonderful it is when an intervention ultimately promotes (or prevents) certain behaviour!
By answering communication issues from a behavioural science perspective, I hope to make a positive contribution to our society.