Why do people not save enough for a rainy day despite having the financial means to engage in such behaviour? How do we help people with non-traditional jobs make optimal financial decisions that ensures a secure future despite not having employer benefits? In her research, Zafira aims to advance the understanding of psychological factors that contribute to why self-employed workers often do not save enough, subsequently developing a behaviourally informed intervention that effectively 'nudges' them to save.
I like to think that by doing applied research in financial behaviour, we are helping many people create a better life for themselves.